My dear friends Steve and Christine came to me in 2016 looking for a logo for their dream brand: a craft distillery. They had a name, Aimsir (“aim-sure”), a Gaelic word that means time and place, and were inspired by luxury, glamour and symmetry of the style of Art Deco. I designed their logo and the label for their first gin, Aitil, with these things in mind. This has become the backbone of the brand, inspiring and informing their restaurant space and subsequent labels. They now have a range of products, including whiskey, aquavit, vodka, and more, and each label tells a unique story, while staying true to the heart of the brand.
Photos courtesy of Aralani Photography, Apis Photography, and the staff at Aimsir.
