My dear friends Steve and Christine came to me in 2016 looking for a logo for their dream brand: a craft distillery. They had a name, Aimsir (“aim-sure”), a Gaelic word that means time and place, and were inspired by luxury, glamour and symmetry of the style of Art Deco. I designed their logo and the label for their first gin, Aitil, with these things in mind. This has become the backbone of the brand, inspiring and informing their restaurant space and subsequent labels. They now have a range of products, including whiskey, aquavit, vodka, and more, and each label tells a unique story, while staying true to the heart of the brand.
Photos courtesy of Aralani Photography, Apis Photography, and the staff at Aimsir.
Internal branding for Patagonia’s People + Culture group. Including logo, stickers, icons, and PPT deck.
Logo for my neighborhood rundown-Chinese-restaurant-turned-lovingly-restored-craft-beer-bar.
Internal branding for Patagonia’s Career Development group. Including logo, icons, PPT deck and internal webpage graphics.
Tasked with helping a fledgling startup create a PDF for fundraising and spreading the word about their venture, this direction was inspired by the California state flag and environment of the grizzly.
Patagonia is a rad company that is making long-lasting clothing for active people, and trying to make the world a better place while they do it. I'm incredibly honored to call them a client.
I designed a collection of flyer templates for special events that are hosted at their retail stores.
Propeller is a consulting firm based in Portland that provides consultants to companies in every field. Their employees are super smart, and provide companies with the tools to succeed. They were looking for a gift for their employees that celebrated the things that set them apart and hold them together.
I loved working with Propeller on this project because it allowed for so much creativity! We wanted almost every page to be different and shine, so I gathered inspirational photography, designed icons, made some really fun patterns, and even got to incorporate some of my own calligraphy. I had a really hard time choosing which pages from this book to show because I really loved them all!
Role: Graphic Design and Typography Design
Agency: Engin Creative
What's an Ekin? First, spell Nike backwards. Now think of the coolest kid in school, who also knows everything you could ever want to know about Nike including all their latest and greatest products.
To bring together the Ekins annual summit we designed a series of daily drops, inspired by astronauts (because they, too, are technical and awesome), and aligning with that day's activities: career training, a ride on the Portland Spirit, and running in the Hood to Coast.
I loved working with Nike on this project because neon. Because shiny things. Because temporary tattoos. There were so many fun parts and pieces to design in this project, all of them with funky, interesting details. It was a millennial designer's dream!
Role: Concepting, Graphic Design and Typography Design
Agency: HUB Collective
Mr. David's School of Film provides creative film camps for elementary school-aged kids. Mr. David is super passionate about ensuring that every kid has fun above all else. With his business growing, Mr. David decided that he needed an updated logo that represented the services that he provides, while maintaining a professional look. We decided to use some bright, youthful colors and fonts, and incorporated some eye catching patterns and icons.
I loved working on this project because I really believe in Mr. David and the services he's offering. I know if I were a kid, I would be so stoked to take his class!